I lead concept and editorial storytelling for fashion and lifestyle brands — most recently shaping SS/FW runway narrative and brand voice at Coach alongside Creative Director Stuart Vevers.
I partner across Design, Marketing, and PR to turn creative vision into copy that drives resonance and carries a distinct, modern point of view.
I'm a New York–based editorial and concept lead with close to a decade shaping brand voice across fashion, beauty, and culture — currently Manager, Editorial & Concept at Coach, previously Manager, Brand Copy there, and before that Creative Director & Editor at oHHo Botanicals and Digital Editor at office Magazine. I read fashion and culture fluently, and believe narrative-driven storytelling can innovate and disrupt the status quo at once.
At Coach, I lead SS/FW runway storytelling and press writing for Creative Director Stuart Vevers, and partner with Design, Marketing, and ESG teams on product naming and brand narrative across all licensing categories. I led brand storytelling for — and named — Coach's experiential retail destinations Coach Play and Coach Coffee Shop. At office Magazine, I managed a team of writers and edited all incoming content into a cohesive digital publication under tight deadlines. B.A. Art History, Bard College.
Bylines, interviews, and cultural writing.
Six seasons of Coach runway storytelling.
Brand campaign concept & narrative.
Brand-building for physical & retail spaces.
Narrative-driven storytelling has the power to both innovate and disrupt the status quo.— on brand narrative & Coach's Courage to Be Real platform