Six seasons of Coach runway storytelling, leading concept development and press writing for Creative Director Stuart Vevers. Links to WWD's runway reviews and photography for each season.
Runway show held at The Cunard Building in downtown New York, evoking American themes reimagined through Vevers' continued vision for the house.
Runway show on Pier 36 overlooking the East River, balancing polish and grit and reflecting how today's generation redefines personal style.
Runway show at the historic Park Avenue Armory, grounded in Coach's heritage materials, repurposing craft, and belief in community and self-expression.
Runway show on the High Line's Spur, mixing classical tailoring and couture-inspired pieces with skate, heavy metal, and new wave counter-culture references.
Runway show at the James B. Duke House, recontextualizing Coach's New York legacy through heritage archetypes in leather, denim, and distressed cotton.
Runway show marking Stuart Vevers' 10th anniversary with the house, built on Coach (Re)Loved circular craft and archival design language.